A new TV is sold as a diagonal. The sticker is the size plus the panel. A 65-inch LED and a 65-inch OLED share a number on the box and almost nothing else. Compare street price by size class and type — LED, QLED, OLED, Mini-LED — then add delivery on a big panel and check the full model number.
These are example ranges only, not surveyed or sourced 2026 prices. A house-brand LED at Argos sits toward the bottom of a band; an LG OLED or a Mini-LED on a picture-first 65-inch at Currys or John Lewis sits toward the top. VAT is in the sticker.
Example street prices by size class and type. Street price here is the advertised pound including VAT, before delivery and ex-display. The paired 55-inch, 65-inch, and 75–77-inch rows are the point: same diagonal, different panel, different band.
Every pound in that table is an example, not a sourced 2026 street price. Delivery on 65-inch and up, a mount, and the model suffix sit on top of the sticker.
| Size class | Type | Common for | Ex. street price |
|---|---|---|---|
| 43–50" | Budget LED 4K | bedroom / secondary / flat | example £150–350 |
| 55" | LED / entry QLED | small living room | example £250–550 |
| 55" | OLED / Mini-LED | picture-first 55" | example £700–1,500 |
| 65" | LED / QLED | mainstream living room | example £350–800 |
| 65" | OLED / Mini-LED | picture-first 65" | example £900–2,000 |
| 75–77" | LED / QLED | big living room | example £500–1,200 |
| 75–77" | OLED / Mini-LED | big picture-first | example £1,400–3,000 |
| 85"+ | LED / QLED | very large room | example £800–2,500+ |
Example ranges only, not surveyed or sourced 2026 prices. Street price is the advertised pound including VAT before delivery and ex-display. Same diagonal, different panel.
Paired size rows for 55, 65, and 75–77 keep the type premium visible. A 75-inch LED and a 75-inch OLED are not one band.
The class is in the model number. The inch mark does not tell you which row you are on.
Currys, John Lewis, Argos, and Amazon often sell slightly different model strings — a TV that looks like the national model and is not quite. The last few characters change. Sometimes it is the stand or the remote; sometimes peak brightness or the processor drops. Compare the full model number, not the diagonal.
Ex-display at Currys can sit under the sealed sticker if the panel is clean and the box still has the stand. Delivery and old-TV recycling on 65-inch and up change the total; a 75-inch that looks cheap online is a two-person drop at the door. A wall mount and a soundbar sit on top. John Lewis folds a long guarantee into the tag. Amazon is the box price until you add delivery on an oversized set. AO and Richer Sounds put a street price on named sets; the model string still has to match.
Black Friday, the January sales, and spring clearance — when new ranges land — move the sticker. That is timing, not a different product. Last year’s picture-first set often sits in the same band as this year’s LED / QLED.
Example only: a 43–50" budget LED 4K often £150–£350; 55" LED / entry QLED £250–£550; 55" OLED / Mini-LED £700–£1,500; 65" LED / QLED £350–£800; 65" OLED / Mini-LED £900–£2,000; 75–77" LED / QLED £500–£1,200; 75–77" OLED / Mini-LED £1,400–£3,000; 85"+ LED / QLED £800–£2,500+. VAT in. Example ranges only, not surveyed or sourced 2026 prices.
Same diagonal, different panel. A 65" LED / QLED and a 65" OLED / Mini-LED are different products. The sticker is not one “65-inch” number.
LED is the budget backlight. QLED adds a quantum-dot layer for brighter colour. OLED is self-emissive and the usual picture-first pick. Mini-LED keeps a backlight but with many more dimming zones. Samsung and LG sell across these classes; the class is in the model number, not the inch mark.
The full model number. Currys, John Lewis, Argos, and Amazon often carry slightly different strings that look like the same 65-inch set and are not. Compare the exact string, then the total including delivery on a big panel.
Delivery and recycling on 65" and up, a wall mount or soundbar, and any extra cover beyond the John Lewis long guarantee already in the tag. Ex-display at Currys can sit under the sealed sticker. Amazon is the box price until you add delivery on an oversized set. VAT is already in the advertised pound.
Often at Currys, if the panel is unmarked and the box includes the stand and remotes. Confirm the full model number matches the sealed unit you priced.
On the box, Amazon can undercut and the tag swings daily. On the street total — Price Promise, ex-display, a long guarantee, Argos collection — Currys and John Lewis often close the gap. Compare the same model number the same week.
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