How Much Is a New TV?

A new TV is sold as a diagonal. The sticker is the size plus the panel. A 65-inch LED and a 65-inch OLED share a number on the box and almost nothing else. Compare street price by size class and type — LED, QLED, OLED, Mini-LED — then add delivery on a big panel and check the full model number.

These are example ranges only, not surveyed or sourced 2026 prices. A house-brand LED at Walmart or Target sits toward the bottom of a band; a Samsung or LG OLED on a picture-first 65-inch sits toward the top.

How much is a new TV?

Example street prices by size class and type. Street price here is the advertised dollar before tax, delivery, and open-box. The paired 55-inch, 65-inch, and 75–77-inch rows are the point: same diagonal, different panel, different band.

Every dollar in that table is an example, not a sourced 2026 street price. Delivery on 65-inch and up, a mount, and the model suffix sit on top of the sticker.

Example ranges only, not surveyed or sourced 2026 prices. Street price is the advertised dollar before delivery, tax, and open-box. Same diagonal, different panel.

Paired size rows for 55, 65, and 75–77 keep the type premium visible. A 75-inch LED and a 75-inch OLED are not one band.

LED vs QLED vs OLED vs Mini-LED

• LED: the budget backlight. Fine for a bedroom, dorm, or secondary room. Cheapest 4K.
• QLED: LED plus a quantum-dot layer. Brighter color than entry LED; still a backlight. Common as the step-up 55-inch and 65-inch.
• OLED: self-emissive panel. The usual picture-first pick from LG and the QD-OLED line from Samsung. Black is black; the sticker jumps.
• Mini-LED: a backlight with many more dimming zones. Sits next to OLED on the picture-first rows, not next to bedroom LED.

The class is in the model number. The inch mark does not tell you which row you are on.

Model number, open-box, and what sits on top of the sticker

Best Buy, Costco, Walmart, and Target often sell store-exclusive suffixes — a TV that looks like the national model and is not quite. The last few characters change. Sometimes it is the stand or the remote; sometimes peak brightness or the processor drops. Compare the full model number, not the diagonal.

Open-box at Best Buy can sit under the sealed sticker if the panel is clean and the box still has the stand. Delivery and haul-away on 65-inch and up change the total; a 75-inch that looks cheap online is a freight item at the door. Tax, a wall mount, and a soundbar sit on top. Costco often folds a longer return window into the tag. Amazon is the box price until you add shipping on an oversized set.

Who actually puts a street price on a TV

• Best Buy: deepest floor and frequent price-match. Open-box and member pricing can beat the sealed tag on OLED and Mini-LED.
• Costco: warehouse-exclusive suffixes and a longer return window baked in. Compare the included coverage, not just the sticker.
• Walmart: lowest budget LED and its own exclusive model numbers. The usual win on a 43–50-inch bedroom set.
• Amazon: the box price swings daily. Confirm the full model number; oversized delivery is extra.
• Target: competitive on mainstream 55-inch and 65-inch LED / QLED, with Circle offers that cut the tag.
• Sony: picture-first sets that show up at Best Buy and Amazon more than at the warehouse clubs.
• Micro Center: a floor on selected sizes in a handful of cities. Confirm the model string in person.
• Sam's Club: warehouse-exclusive suffixes, same habit as Costco. Membership is part of the price.

Frequently asked questions

How much is a new TV?

Example only: a 43–50" budget LED 4K often $180–$400; 55" LED / entry QLED $250–$550; 55" OLED / Mini-LED $800–$1,600; 65" LED / QLED $350–$800; 65" OLED / Mini-LED $900–$2,000; 75–77" LED / QLED $550–$1,200; 75–77" OLED / Mini-LED $1,500–$3,000; 85"+ LED / QLED $900–$2,500+. Example ranges only, not surveyed or sourced 2026 prices.

Why isn't a 65-inch one number?

Same diagonal, different panel. A 65" LED / QLED and a 65" OLED / Mini-LED are different products. The sticker is not one “65-inch” number.

What's the difference between LED, QLED, OLED, and Mini-LED?

LED is the budget backlight. QLED adds a quantum-dot layer for brighter color. OLED is self-emissive and the usual picture-first pick. Mini-LED keeps a backlight but with many more dimming zones. Samsung and LG sell across these classes; the class is in the model number, not the inch mark.

Should I compare the model number or the diagonal?

The full model number. Best Buy, Costco, Walmart, and Target often carry store-exclusive suffixes that look like the same 65-inch set and are not. Compare the exact string, then the total including delivery on a big panel.

What sits on top of the sticker?

Delivery and haul-away on 65" and up, tax, and any mount or soundbar add-on. Open-box at Best Buy can sit under the sealed sticker. Costco often folds a longer return window into the tag. Amazon is the box price until you add shipping on an oversized set.

Is open-box cheaper?

Often at Best Buy, if the panel is unmarked and the box includes the stand and remotes. Confirm the full model number matches the sealed unit you priced.

Does Best Buy or Costco beat Amazon on a TV?

On the box, Amazon can undercut. On the street total — open-box, member pricing, delivery on a 75-inch — Best Buy and Costco often close the gap. Compare the same model number the same week.