We tracked real shopping data for 30 days. The results? Shoppers who didn't compare prices overpaid by an average of $47 per purchase.
That might not sound like much. But for someone who shops online twice a month, that's over $1,100 per year left on the table.
Real Examples from Real Shoppers
Let's look at actual price differences we found for popular items:
Electronics
- Sony WH-1000XM5 Headphones: $399 on Amazon, $329 on Walmart - $70 difference
- MacBook Air M2: $1,199 on Apple.com, $1,099 on Best Buy - $100 difference
- iPad Pro: $799 on Target, $749 on B&H Photo - $50 difference
Home & Kitchen
- KitchenAid Mixer: $449 on Sur La Table, $379 on Walmart - $70 difference
- Dyson V15 Vacuum: $649 on Target, $579 on Amazon - $70 difference
- Le Creuset Dutch Oven: $380 on Williams Sonoma, $299 on Amazon - $81 difference
Fashion & Apparel
- Nike Air Max: $150 on Nike.com, $119 on Foot Locker - $31 difference
- Levi's Jeans: $78 on Levi.com, $49 on Amazon - $29 difference
- North Face Jacket: $299 on Nordstrom, $249 on REI - $50 difference
The Opportunity Cost
Here's what most people don't realize: Every dollar you overpay is a dollar you can't save or invest.
If you're overpaying $100/month by not comparing prices, that's $1,200/year. Over 10 years, that's $12,000 you've given away for no reason.
Put that $1,200/year into an investment account returning 7% annually, and after 10 years you'd have over $17,000. After 20 years? Nearly $50,000.
That's the real cost of not comparing prices.
Why Price Differences Exist
You might be wondering: why is the same product different prices at different stores?
There are a few reasons:
- Different profit margins - Some retailers can afford to sell for less
- Sales and promotions - Stores run deals at different times
- Inventory management - Clearing stock means deeper discounts
- Market positioning - Premium retailers charge premium prices
The bottom line? Retailers price independently. The same product can have wildly different prices depending on where you buy it.
Find the Best Deal and Stop Overpaying
FindPrices automatically helps you compare prices across dozens of retailers so you never overpay again.
Compare Pricing Now - It's FreeThe Simple Fix
You don't need to manually check 10 different websites. You don't need to spend hours researching. You just need to automate it.
That's exactly what FindPrices does. When you're shopping, it instantly shows you if there's a better price somewhere else. No extra work required.
Because comparing prices shouldn't be a chore. It should be automatic.